Britney spears from Synflame
Script:
Spears was first signed by Jive in 1997,
owned by Zomba, owned by RCA (owned by Sony Music) [Next slide]
Britney began her career on the Mickey
Mouse Clubhouse performing songs and dances with Justin Timberlake and
Christina Aguilera. Due to her age, she was portrayed as young and innocent [Next
slide]
The album cover shows a close up of
Britney’s face, which conveys emotion to the audience. The feminine curly
writing suggest she is girly and her age suggests that she is a typical teenager.
[Next slide]
Originally the video was to be animated to
target a younger audience, however Britney pitched her own idea of the music
video to stay true to her audience and reflect her audience’s lives. The
original outfit was supposed to be jeans and tshirt however Britney chose for a
schoolgirl outift. All the clothes were from Kmart which made it more realistic
for the audience. The knotted shirt design was Spear’s idea, she felt the
normal way to be worn was dorky and wanted the shirts to be cute. There was a
controversy of a 16 year old showing her midriff; Spears commented ‘"Me
showing my belly? I'm from the South, you’re stupid if you don’t wear a sports
bra when you go to dance class, you’re going to be sweating your butt off.”’ [Next
slide]
This album cover shows Britney’s body,
which in comparison to the previous, shows her as more sexualised as you see
more of her body. She wears a low cut top that reveals her midriff. The purple
shows that she is girly and young, yet the gold suggests she is better and more
mature than before. [Next slide]
Oops I did it again has been commented:
"a violently ambivalent sexual confusion her audience can relate to”.
Spears is more sexualised within this video
as she is older and more mature. This is shown through the use of close ups and
positioning of her body within the frame, the use of what she is wearing (white
symbolising purity and red danger) that show off her body and the slow motion
on the close ups of her body while dancing. [Next slide]
The bright colours attract a young
audience, perhaps male due to the blue background. [Next slide]
"By the time of this single off her
third album, it was obvious Britney Spears was becoming an adult. This song is
a radical shift from the "not quite innocent" 16 year old schoolgirl
of Britney's first album. Slinky and sexy have crept into the Britney Spears
style". [Next slide]
The desaturated colour of the album cover
suggests that Spears is more mature in comparison to the previous brightly
coloured videos and album covers. The close up of her face suggests that there
is more emotion within this album. The orange/gold font makes it stand out and
suggests she is mature. Spears’ hair and make up still suggests that she is
feminine. [Next slide]
The pink suggests that Spears’ is in touch
with her feminine side and is still girly, like the young Spears the audience
already know. The slight low angle suggests her power and the way she is shown
in the frame suggests that she is dominant. [Next slide]
Britney co-wrote 2 books with her mother
and was signed for a $8 million deal with Pepsi [Next slide]
Spears is positioned within the centre of
the frame which suggests that she is dominant. Spear’s body language and facial
expression suggest that she is more intimidating – perhaps showing the media
and her fans that Britney is back better than ever. The background connotes
fire which suggests that Spears is masculine and powerful. The pink top she
wears hints at her girlyness. [Next slide]
The video itself is based around clubs,
drinking and having fun; which is what Spears felt at the time – she just
wanted to have fun after having her 2nd child. [Next slide]
The way Spears is posing in this album
cover presents her as a Southern bell. Her dress is big and pink suggesting
that she is girly and feminine, her pose suggests that she is softer and the
sepia tone suggests that she is being more traditional with the album and how
she is presented. It looks as if her dress is becoming loose which may have sexual
connotations. [Next slide]
The sequel to Toxic, portrays a woman who
disguises herself in costumes and follows her boyfriend to expose him as a
womanizer. Naked scenes of Spears were shown as a response to attacks received
about her weight. The album cover is less sexualised, it goes back to the first
album cover with a mid shot. The colours and font suggest the portrayal of
feminist figure and role model; Wonder Woman. "It's basically saying, 'We
know what you're up to.' It's about guys cheating on girls, it's a girl anthem.
That's why I like it" [Next slide]
Similar to Toxic, the pink suggests
femininity. The way she is positioned in this cover suggests that she has
something to hide. The target on her face suggests that she is a target for the
media for criticism – at the time of recording Radar, Britney had filed for
divorce on that same day.
The media tends to attack her, so I
thought, 'Let's show the classy side of Britney and focus on a classy
experience, very European-inspired'. And she's at the point in her career where
I think this would be a nice step." [Next slide]
The colour of the album suggests she is
innocent, pure, mature and almost godlike. The pose suggests that Spears’ is
dominant and the font type suggests her femininity [Next slide]
Britney Spears set up a foundation in her
name to help children in need [Next slide]
Spears has a large range of perfumes –
these are only a few. [Next slide]
After the death of a close aunt to ovarian
cancer, spear felt the pressure of her aunt’s death and paparazzi and
ultimately shaved her head due to a break down
The Famous Leave Britney Alone video was
shortly after the head shaving incident which went viral. [Next slide]
May 2012, Spears was hired to replace
Nicole Sherizinger on USA X factor – she had a salary of $15 million and was
the highest paid judge in tv history [Next slide]
Britney also owns a sunglasses line called
Shades of Britney [Next slide]
Britney signed a deal with skechers in 2001
[Next slide]
June 2002 Spears released her first
multiplatform games which received positive reviews. [Next slide]
March 2009 Spears was announced as the new
face of clothing brand Candies - Dari Marder, chief marketing officer
explained, "everybody loves a comeback and nobody's doing it better than
Britney. She's just poised for even greater success.” In 2010 she designed a
limited edition line for the brand.
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