Record Labels

Music Industry

Back in the day, to own music you would have to have a CD collection, with the change of technology more and more of us are purchasing music online for iPods, mp3 players and phones. in 2009, 95% of music online was downloaded illegally. 4 men behind Pirate Bay were arrested and forced to pay £2.5 million in damages. The music industry has had to adapt to make money, by gaining revenue from merchandising and tours. U2 gave a free album to the first 500 million iTunes users to get more audience. In 2009 HMV used 25% of their floor space to sell technology such as tablets, headphones and mp3 players. Digipaks are more special than CDs, as they are more collectable. In order for our group to create a Digipak it needs to be sellable for our target audience. There are 3 types of front covers:

1) Clear image of the artist's face - typically used by the Pop genre

2) Artwork - typically used by Dance/Techno and some Rock

3) Obscure - typically used by the inis/rock genre.

This is my research into record labels: 

Record Labels from Synflame

Commodity is a material that can be sold. De-commification is when the product becomes free and then loses its value. To think about for my artist, I need to consider all media platforms for the digipak to be released on and to ensure that the digipak will be a tangible commodity.